
FRANCHISE: I chose Mcdonalds to represent a franchise because it is an
example of a fast food restaurant that has an extremely successful product or
service.

BULLS AND BEARS:
I chose an image of a glass half full and a glass half empty to
represent the bulls and bears because the bulls are positive towards the
market, believing that it will rise, while the bear thrives off of the market
being negative.
UNDERWRITER/ UNDERWRITER/ GOING PUBLIC: I chose an image of Fred Meyer to represent an
underwrite/underwriter/ going public because it is an example of a middle man
between an issuer of a security and investing public.

BOND: I chose an image of an I.O.U. because essentially that is
what a bond is, a debt instrument issued for a period of more than one year
with the purpose of raising capital by borrowing.
STOCK: I chose a puzzle to represent stock because each puzzle
piece represents a proportional share in the corporations assets and profits.
SELLING SHORT: I chose a lottery ticket to represent selling short because
it is an example of paying a
considerable amount of money and not necessarily making a profit off of it.

PRIMARY MARKET/ SECONDARY MARKET: This liability waver represents the security that is purchased directly from the issuer.